Ep 9: Email Marketing Hacks with Crossnet - a podcast by Pilothouse

When Chris messaged us over LinkedIn I was PUMPED. Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for.  

?Hear how they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop.   

?Hear how they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart.  

?Learn how an education focused email marketing strategy and correct use of Wheelio went from driving $3K a month to $150K in just a few months.   

?????See someone working out on a balcony for the first time ever on the Hot Seat!  

02:20 - Origin of Crossnet 04:45 - The Design and Rules of Crossnet 

05:20 - Prototyping a Novel Product 

06:45 - Using LinkedIn and Content Marketing to Get Crossnet into Dicks, Walmart, and Target 

09:30 - Chris' Entrepreneurial Journey 

10:30 - How to Bootstrap your product from  minimum shipments - 22K orders a pop 

13:15 - Who's buying your product, and who's the end consumer (are they the same?) 

14:30 - Premium Products vs Quality Products (expectations) 

15:50 - Visual Grassroots marketing and Customer education 

18:05 - Crossnet Email Marketing Strategy ($3k - $150K) 

20:00 - Wheelio when it works 

20:48 - Video creative strategy (Budget video works!) 

22:45 - Crossnet and COVID performance 

25:30 - How to reach the moms who actually buy your product 

26:15 - Online vs Offline breakdown for Crossnet 

28:00 - Breakdown of Traffic sources for Crossnet + content marketing 

29:50 - Importance of a unified voice for brand copy 

30:40 - One area to improve more: email still 

31:25 - $100K Grant - Use it to build a Podcast! 

32:55 - Eric's Advice on starting a podcast 

34:27 - How Crossnet does FB Ads 

35:15 - Crossnet and SMS

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