Ep 68: All Killer No Filler: UGC is Rocket Fuel for your Ads ? - a podcast by Pilothouse

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Today on All Killer No Filler, we’re catching up with the head of Pilothouse’s newly formed UGC department, Angela Meadows, plus all-star Senior Media Buyers Nate Vankoughnet and Liam Robinson.

User-Generated Content (UGC) is an umbrella term that covers everything from product reviews to celebrity endorsements. The Pilothouse ad buyers consistently saw UGC content killing, inspiring the establishment of a whole department for UGC at Pilothouse.???

Listen to the pod for insight on why you should be building out your UGC strategy.

Listen for:

? How to match UGC content type to brands to scale campaigns

? UGC as a trust-building mechanism

?  The importance of enthusiasm in UGC

?  Why you should be testing first with in house UGC

?  What type of UGC to activate across your funnel

?  Behind the curtains insight into how Nate builds out his UGC campaigns for prospecting and retargeting

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