Ep 63: Radical Personalization with RightMessage's Brennan Dunn - a podcast by Pilothouse

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Brennan Dunn is the co-founder of RightMessage, a tool that helps make automated segmentation and website personalization easy for any business. He’s also the founder of Double Your Freelancing, providing resources and training for over 50,000 firms and freelancers.

We know that niched offerings outperform generic, but Brennan takes personalization to the next level. Brennan’s area of expertise is dynamic niching -  on the fly, data-informed curation of messaging to appeal to each individual customer.

If you care about simple ways to increase conversions, and your customer personalization is limited to *|FNAME|*, THIS is the pod for you.

Listen for value bombs on:

? Personalizing CTA’s based on where someone is in your offer funnel

? Using data to personalize your opt-in forms and increase conversions

? Low hanging fruit: are you missing an opportunity to convert returning visitors to your site?

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