Ep 331: Jogo's Retention Bootcamp - The Welcome Series (2 of 3) | AKNF - a podcast by Pilothouse

from 2023-08-18T18:52:51

:: ::

To Subscribe to DTC Newsletter - https://dtcnews.link/signup

It's All Killer No Filler and today we're completing part Two of Jordan Gordon, Retention Director at Pilothouse's three part series.

Part one a few weeks back set the stage for how you're going to measure the optimizations you make using Jordan's Pristine Data Framework for finding true measures of Time to Conversion and 30 Day LTV.

Our offer still stands: Book an audit at Pilothouse.co and Jordan will set up this framework for you regardless if you decide to work with us!

Today we dive deep on the Welcome Sequence and lay out exactly the types of emails you want to send

and at what cadence.

Timestamps:

00:00: Introduction to mastering email marketing techniques

02:40: The importance of the welcome series in engaging customers

05:15: Creating a structured welcome series with merchandising and educational emails

10:30: Designing HTML emails for effective merchandising and product marketing

14:50: Crafting educational emails that address pain points and product benefits

Hashtags:

#EmailMarketing #PurchaseRateOptimization #TimeToBuyStrategy #WelcomeSeries #PostPurchaseSequences

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Watch this interview on YouTube - https://dtcnews.link/video

Further episodes of DTC Podcast

Further podcasts by Pilothouse

Website of Pilothouse