Ep 312: Restful Living with Wilet: A Rebranding Journey | DTC Podcast Interview - Vivian McCormick - a podcast by Pilothouse

from 2023-06-12T16:32:40

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Hello and welcome to DTC Podcast, I'm Eric Dyck, and today we're joined by Vivian McCormick, Co-Founder of Wilet.

We discuss:

How to turn an unwelcome rebrand into an opportunity to address a broader audience

The Power of Showrooms and Pop up stores to enhance a DTC brand's Customer Journey

Amplifying brand messaging through influencers, community engagement, and the power of organic content

Don't miss out on this episode filled with tips and inspiration for building a legacy brand that resonates with its audience.

Timestamps:

0:00 Introduction

9:15 Introducing the linen-cotton blend and expanding the product range

17:55 Utilizing influencers to amplify brand messaging

22:10 Building a community around the rest-focused brand

26:35 Exploring opportunities for whitelisting influencer posts

30:05 Getting creative with platform utilization for brand growth

#RestfulLiving #WiletBrand #RebrandingJourney #PrioritizeRest #LegacyBrand

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