Ep 239: AKNF - TikTok Dark Sparks, Display Cards, and Why You Need to Continually Innovate for Q4 - a podcast by Pilothouse

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Welcome to All Killer, No Filler the DTC Podcast.

Continuing our theme of BFCM/Q4 prep, this week with the focus being on TikTok

Put yourself in the seat of a marketing team, preparing for Q4, thinking about what the hell they need to do on TikTok to create profitable returns at scale

• Why you need to innovate during Q4 and what that means


• How to walk the wacky, weird line


• Why you need a longer runway this year


• How to use Dark Posting and Display Cards in your Ads to Halve your CPA

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