Ep 209: AKNF - “We Sold Out Feta Globally” TikTok’s Andrea DiDomizio on Mastering the FYP - a podcast by Pilothouse

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Hello and welcome to the DTC Podcast, I’m Eric Dyck

For today’s All Killer No Filler edition, we’re serving up a TikTok exclusive.

One of the highlights of our Vancouver Live event in May, was that TikTok’s Brand Partnership Manager and her team flew out from Toronto to rub elbows and speak at the event.

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Meet Andrea Di Domizio, from TikTok. In this short, but super informative presentation, Andrea lays out exactly what it is, that makes TikTok such a unique opportunity for marketers and provides some very interesting data regarding the Halo effect that TikTok has on all your other marketing efforts.

With over a billion monthly active users consuming a feature length movie’s worth of content every day, this talk should get your FIRED up for the TikTok opportunity.

Work with Pilothouse➝ https://pilothouse.co

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