Ep 207: AKNF - Why Amazon? - a podcast by Pilothouse

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Today's All Killer No Filler podcast drills in on the TRUE value of Amazon as a channel, with Rob and Clifford from the Pilothouse Amazon Team.

Work with Pilothouse ➝ https://Pilothouse.co

This podcast covers:

• The value of Amazon as a channel


• Capturing ‘problem aware’ BOF traffic


• Capture Brand Aware customers already shopping on Amazon


• What brands get wrong


• When is Amazon not the right fit


• Creating a market vs capturing existing demand

Work with Pilothouse ➝ https://Pilothouse.co

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