Ep 188: If You Shelve It, Will They Come? With fractional CMO Bryan Holladay - a podcast by Pilothouse

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Hello and welcome to DTC Podcast, I’m Eric Dyck. Today’s podcast is with Bryan Holladay, who is a fractional CMO for three different home goods and apparel companies. Bryan is a long time performance marketer with a skill set on paid social that makes him dangerous, and a strategic mind for the broader picture that really sets him apart.

Today we dive in on:

• What the day to day of a fractional CMO looks like and exactly how he integrates with the brands he works with


• The biggest impacts he’s had with each of his brands


• The biggest sea changes Bryan’s seen in the DTC Space since 2019 and what he’s done to keep his brands’ head above water.


• The risks of retail and marketplaces, and why the adage, if you shelve it, they will come couldn’t be further from the truth.


• Why Facebook and Instagram are still your best bet in paid social media marketing

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