Ep 15: Advanced Lead Generation in 2020 (and Server to Server Tracking Tips) - a podcast by Pilothouse

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In this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa 

• What's Working with Lead Gen in 2020  


• Benefits from Lockdown for Lead Generation  


• How has Lead Generation Evolved in the last 5 years  


• Optimium form length (push the info onto the phone)  


• Multi-touch marketing for lead gen (incorporating SMS + Push)  


• Lead Generation Ad Content (What Works?)  


• Which Niches are Popping for Lead Gen?  


• Automation and aggregation in the Lead Gen space  


• Telemedicine Client with multiple Touchpoints  


• Server to Serve Tracking - Benefits, what it enables, how to set it up  


• Main takeaways: Smarter customers and more automated middlemen

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