Ep 142: Why YouTube is the Secret Behind This DTC Bidet Brand's Success with Omigo's Thomas Lotrecchiano - a podcast by Pilothouse

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Hello and welcome to the DTC podcast: today we’re in the tank with Thomas Lottrechiano, co-founder of  Omigo “the toilet from the future.”

Thomas is the younger half of a father-son duo who is building an empire around bidets and the notion that you should wash, not wipe. 

Thomas heads up growth for the fast-growing Omigo, so in this interview, I picked his brain on:

• The most effective way to educate your audience on new concepts


• The value of landing pages for customer experience (and conversion %)


• How Omigo tests their website with tools as well as real users


• Switching to all video assets and why their founder video is still number one across all sources


• Justifying Facebook’s budgets with 7-day attribution windows


• Why podcasts work, and why it looked like they didn’t at first.

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Further episodes of DTC Podcast

Further podcasts by Pilothouse

Website of Pilothouse