Ep 136: AKNF - 8X ROAS and $8 Million in Sales: A Google Ads Case Study - a podcast by Pilothouse

from 2021-09-10T16:00

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Today we’re talking with Saul Garcia, Head of Google Ads for Pilothouse. 


He’s recently produced a case study that shows some eye-popping growth at 8X Roas and over $8MM in revenue generated for luxury watch client JBW.




Here are the 4 key areas that allowed for this growth that we discuss on the podcast:



  • Increase Customer Lifetime Value with Dynamic Retargeting & Display

  • Capture New Customers With Intent-Based Search Campaigns + RLSA

  • Increasing Ad Coverage While Safeguarding Branded Keywords

  • Opening Up YouTube To Profitable Prospecting Campaigns




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