Ep 102: Email vs SMS (plus Two Step Opt-ins and CT design) - a podcast by Pilothouse
from 2021-05-15T15:18:09
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In this episode of All Killer No Filler, we're chatting with Pilothouse's Head of Email Julien Normand and Design Lead Robin Holdsworth.
Here's what you'll hear on the pod:
? Perception of email ? vs SMS ?
? Our Two-Step process for driving leads with SMS
? Where CTAs should go, how they should look, and how many you should have
? Why folks are hesitant to implement an SMS strategy (and why they should reconsider)
? An inside look a the DTC win-back sequence
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