Email Marketing Hacks with Crossnet - a podcast by Pilothouse
from 2020-05-20T18:15:44
When Chris messaged us over LinkedIn I was PUMPED. Crossnet is taking the world by storm, innovating a combination of Volleyball and Foursquare to create a truly NOVEL product that the world is lining up for.
?Hear how they BOOTSTRAPPED the company from flipping 10 orders to making orders of 22,000 units a pop.
?Hear how they used Linked In and classic content marketing to reach the influential retail merchandisers at Target, Dicks, and Walmart.
?Learn how an education focused email marketing strategy and correct use of Wheelio went from driving $3K a month to $150K in just a few months.
?????See someone working out on a balcony for the first time ever on the Hot Seat!
02:20 - Origin of Crossnet 04:45 - The Design and Rules of Crossnet
05:20 - Prototyping a Novel Product
06:45 - Using LinkedIn and Content Marketing to Get Crossnet into Dicks, Walmart, and Target
09:30 - Chris' Entrepreneurial Journey
10:30 - How to Bootstrap your product from minimum shipments - 22K orders a pop
13:15 - Who's buying your product, and who's the end consumer (are they the same?)
14:30 - Premium Products vs Quality Products (expectations)
15:50 - Visual Grassroots marketing and Customer education
18:05 - Crossnet Email Marketing Strategy ($3k - $150K)
20:00 - Wheelio when it works
20:48 - Video creative strategy (Budget video works!)
22:45 - Crossnet and COVID performance
25:30 - How to reach the moms who actually buy your product
26:15 - Online vs Offline breakdown for Crossnet
28:00 - Breakdown of Traffic sources for Crossnet + content marketing
29:50 - Importance of a unified voice for brand copy
30:40 - One area to improve more: email still
31:25 - $100K Grant - Use it to build a Podcast!
32:55 - Eric's Advice on starting a podcast
34:27 - How Crossnet does FB Ads
35:15 - Crossnet and SMS
Further episodes of DTC Podcast
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Website of Pilothouse