Conversion Rate Optimization with Snow At-Home Teeth Whitening & Smoothie Box - a podcast by Pilothouse

Conversion Rate Optimization for Subscription Ecommerce Products...could there be a sexier topic for brand owners? ??  

?Nerd out with Eric, the Pilothouse team, along with legends Josh F Elizetxe from Snow At-Home Teeth Whitening and Vinny McCauley from SmoothieBox for a golden nugget filled talk that fills in the details on how each has built, optimized and pivoted their funnels to reach 8 figures in sales.  

The whole interview is worth it's weight in frozen mango, but skip to the timestamps to hear deep ecommerce wisdom on the following topics:  

01:51 - Josh Snow's overview of Snow right now 

04:45 - Vin's overview of Smoothie Box right now 

06:10 - Dave and Kyle's overview of Pilothouse right now 

08:30 - Vin's thoughts about the lasting positive effects CV will have on Ecom (US Ecom % = 20% vs China 36%) 

10:50 - Josh's outlook on CV and how it's helping him hire elite talent 

23:05 - Smoothie Box CRO Story (and follow up from Barcelona) 

28:25 - Post Checkout Upsells vs Pre Checkout Upsells 

30:45 - Josh's CRO Obsession 

38:45 - Josh creates a new angle for Pilothouse to test LIVE and on the fly for how to capitalize on cheap traffic 

43:15 - Josh talks about the first female self made millionaire (CJ Walker) 

45:40 - Free Credit Report Funnel Hack 

47:30 - Branding vs. Roas in the Corona Age (Smoothie Box) 

51:10 - Josh's take on ROAS vs. Branding (Snow) 

54:20 - Influencer experiments that each (and turn off) certain audiences (Charlie Sheen and Snow = bad combo) 

59:09 - Snow's first ever angle and landing page 

1:01:08 - How Smoothie Box is "Messaging the Moment" 

1:04:01 - Snow Subscription Model Progress 

1:08:43 - Vin's Tips for extending life of subscriptions 

1:10:00 - The 6 core models for subscription businesses 

1:17:00 - Vin's core software stack for subscription businesses 

1:19:00 - Josh talks about pivoting to subscription for Snow

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Website of Pilothouse