SMT EXPERT

3 Reasons Why Live-Streaming is Killing It - and How You Can Jump

In 2016, Facebook Live became the hot new 'thing' in digital marketing - and for good reason.

It upped the ante on video marketing in a way that excited companies looking for new ways to attract and engage users - but the question many have is "why?"

Video has been a key player in the marketing game for a few years now, so why would live-streaming make such a difference?

Because live-streaming has an immediacy that recorded video can't match.

It is happening NOW and users can engage with the content in ways that make the pre-recorded video feel like it's dated.

So let's take a look at three big reasons that live-streaming is going to be big in 2017 and beyond - and more importantly, how you can take advantage of the growing trend.

1. Offers Immediate Gratification

Do you know what users don't want when they engage with your content?

They don't want a long wait before they feel like they've gotten a "win" - whether that win takes the form of a deal, a discount, or some type of information such as an instructional guide.

2. Humanizes Your Company

One of the biggest ways to put users at ease with your company is to offer them a glimpse behind the curtain.

What does that mean?

So many companies are shrouded in mystery because consumers have no idea how products are developed, manufactured, and marketed.

3. Reaches a Larger Audience

If you view live-streaming as another important tool in your marketing arsenal, you'll begin to see how wide a net you can cast when you conduct a live session.

While email marketing is still very useful to keep your target market primed for your products and services, it can only reach the people on your list.

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