Branding & Strategy GEMS w/ Will Toms Co-Founder of RECPhilly - a podcast by Creative Contact with Kia Orio

They don't call it the city of brotherly love for nothing. Will Toms is a young entrepreneur from Philly who is creating a new way for artists to collaborate. Growing up in and around the city Will saw how often artists were competing for the same shine. RECPhilly, a company he co-founded with his high school best friend Dave Silver, is one of the most prominent start-ups in the city.

The goal for RECPhilly was to create a space that could be a one stop shop for artists to find everything under one roof. A recording studio? Check. A visual arts space for music videos? Check. A chill spot for your boys to hangout and play ping-pong? Check. What originally started as a one room operation in an old North Philadelphia window factory has quickly become a sought after collaborative environment.

Will and I chopped it up at the studio and he gave me a tour of the whole operation. We talk about learning his hustle from his grandma, starting out as a show promoter for college parties, and living on the floor at RECPhilly for a year to get the business off the ground.

There are some incredible take aways about branding and strategy as an emerging artist in this one. I hope you learn as much as I did.

If you would like to connect with Will or learn more about the free thinkers program the info and links are below. Interview starts around 6:30. Enjoy!

Connect with Will:
https://www.instagram.com/thewilltoms/
https://twitter.com/thewilltoms/
https://www.recphilly.com/
https://www.recphilly.com/join


Connect with me:
https://www.instagram.com/kiaorion
https://soundcloud.com/kiaorion
kiaorionmail@gmail.com

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