71 - How to Turn Podcasting Into Your Number One Marketing Advantage with Tom Schwab - a podcast by Paul Higgins - High-Performance Mentor

Tom Schwab started his career in the Navy and then went into corporate medical device sales. He was very good at it but it was not what he loved. When he found podcasting, he just knew it would be what he’ll do for the rest of his life.

Tom is a global expert on getting people featured on the best podcasts in the world. He shares his wisdom on this podcast in a very open and thoughtful way. This is essential listening.

 

There were lots of great takeaways in the episode, so grab that pen and notepad, and enjoy!

• His great saying about leveraging your unique skills
• What to look for in a mentor
• What percentage of people in the USA listen to podcasting and why this is set to change
• What a global podcast valet does and who it works best for
• What top show hosts are looking for from a guest
• The importance of doing what you are best at and having support for the rest
• The trends in podcasting and how this will positively help you
• Why it is not too late to launch your podcast
• Why new and noteworthy is all messed up
• What apps are best to listen to podcasting on
• What is the future of in episode purchasing in podcasting
• Why Apple has missed the boat on podcasting and what they potentially will do about it
• How Tom gets new business

 

Important Links & Mentions From This Episode:

• www.interviewvalet.com/escapees
• Downcast app
• Temi
• Rev.com

 

 

Further episodes of The Paul Higgins Show

Further podcasts by Paul Higgins - High-Performance Mentor

Website of Paul Higgins - High-Performance Mentor