In the episode of Corporate Escapees - Experts, we are very lucky to have a global expert on podcasting Jeremy Slate. Jeremy shares his wisdom on how to get on the right podcast shows.

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Key challenges when looking to get on a show

• People not getting the basics right. Brand. Story. Website. Not positioning yourself as the opinion leader.
• Not having a media page and credibility
• Not having a well written professional pitch

 

Solutions

• Create a media page and speaker one sheet. Focus on Story, Message and call to action.
• Engage a Podcast valet service to manage the process for you
• Go to events and add value to podcasters eg writing article on medium about their podcast

 

Other comments and links

• Listen to show you are going to go on and do the prep
• Get to podcast events eg Podcast movement, Podfest etc
• Audio is becoming more popular as per Gary Vee’s predictions
• Hyper Niche down for your own show
• Use local newspaper to build credibility
• One key message in a podcast
• Add value to the listeners
• Call to action has an applied reason. Ebooks and book a call should not be CTA
• Double opt-in for referring guests to each others' podcasts
• Start with asking to get on podcasts with <20 reviews and <50 episodes
• Avoid being too salesy in interviews
• Don’t bore people with facts and figures

 

Value given

• Checklist
• Course

Further episodes of The Paul Higgins Show

Further podcasts by Paul Higgins - High-Performance Mentor

Website of Paul Higgins - High-Performance Mentor