291 - Marketing And Webinars With Tom Poland - a podcast by Paul Higgins - High-Performance Mentor

If you rely on face-to-face interactions for your marketing strategy, then how do you keep yourself top of mind in this pandemic? Tom Poland says webinar, even more than social media! As the webinar guy from Leadsology, he has helped many clients reach a more high-quality audience. In this episode, he shares some of that wisdom while taking us to the story behind discovering the gem, that is webinar, and the potential it holds. He then spills the secret on how you can get the three A's in marketing right—Audience, Asset, and the call to Action—and then discusses email lists, his OPN Model, and the things you should be doing on LinkedIn that few do.

 

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