271 – How To Use Cold Emailing To Build The Top Of Your B2B Funnel With Dan Englander - a podcast by Paul Higgins - High-Performance Mentor

from 2021-02-01T20:30

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We all like to think that our businesses are relationship-based businesses, but setting aside referrals, those relationships have to start from the top of the funnel. Sales Schema takes care of this through a channel that might not have been your first guess – cold email. Yes, they favor email over LinkedIn and all the social platforms out there when it comes to gaining more B2B leads. Founder Dan Englander believes it to be his team’s purpose to keep funnels full at the top, but to do it in a way that’s tasteful. Learn how he does this in this conversation with Paul Higgins. He also shares some tips on how you sequence your content in outreach and discusses the benefit of fractional business development.

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