262 - Validating Your BottomLine: Growing Through Market Research With Lisa Genovese - a podcast by Paul Higgins - High-Performance Mentor

Taking your business to the next course of action does not just happen on a whim. You first need to research, gather data, and find support whether or not what you’re planning is the right step to take. Paul Higgins’ guest for this episode is all about doing market research. He has over Lisa Genovese, the President of BottomLine—a marketing research company helping clients move their business forward. Here, Lisa shares how marketing research made her company what it is now, taking us inside what they are doing, the processes they follow, and the working environment. Plus, she then talks about the importance of marketing research, why being told your baby's ugly is a good thing, how you can conduct it without the complexity and high costs, and who best to talk to among your clients to validate the hypothesis, the bottom line.

https://paulhigginsmentoring.com/podcast/

Connect With Paul and Build Live Give

• On LinkedIn
• On Twitter: @BuildLiveGive
• On Facebook
• On Instagram: @paulhigginsmentoring

Thank You for Tuning In!

If you want to break through all the noise on LinkedIn and reach your ideal client without creating loads of content or breaking the bank on ads – go to blgclick.com to learn our three secrets.

Further episodes of The Paul Higgins Show

Further podcasts by Paul Higgins - High-Performance Mentor

Website of Paul Higgins - High-Performance Mentor