17 - Uncovering The Hidden Secrets On Paid Advertising with Ilana Wechsler - a podcast by Paul Higgins - High-Performance Mentor

Our guest today is Ilana Wechsler from Green Arrow Digital. She started her small business journey out of necessity and not as a choice. She had a near tragic experience in her life which lead her to leave corporate. She worked in the finance industry and even though they had the technology they didn't have the mindset to let her work flexible hours and care for her children. 

She talks through her challenges of scaling an agency business and gives great advice on Paid Per Click (PPC).

She has high integrity and this comes through on the podcast. 

Illana is a lovely person and super smart - a podcast not to miss

 

There were lots of great takeaways in the episode, so grab that pen and notepad, and enjoy!

• How near tragedy can shape your life if you take control
• Tips that all small business people should adhere to for PPC
• Her key challenges with scaling an agency
• What platforms she uses to run a virtual team
• Her current community involvement and the cause she is passionate about
• Progress not perfection
• Suite of tools she uses to run her agency

 

Important Links & Mentions From This Episode:

• Ilana Wechsler Linkedin Profile
• Green arrow digital
• Podio
• Google Suite
• Adwords
• Facebook
• Podcasts: Change is the New Constant. This American life. Conversations with Richard Fidler

 

Further episodes of The Paul Higgins Show

Further podcasts by Paul Higgins - High-Performance Mentor

Website of Paul Higgins - High-Performance Mentor