EP5: Brand Failure to Success, Wily - a podcast by Lisa Speer

Eric Gorman is owner of Wily, an innovation strategy company that runs design sprints and strategy sprints for clients. In this episode we talk about brand failure to success.
A few highlights we talk about are: An early brand failure: how the idea and intent was good, but the brand name didn’t match the conversation with clients and ultimately didn’t connect with them
How a cartoon inspired Eric to create their existing brand name – that’s aligned with the services they provideHow getting creative with your website url’s can add to customer engagement
The importance of living your brand valuesObjective, outside feedback is critical – from the right people
Painful moments are where you extract the most learningYou can learn more about Eric and Wily at wearewily.com
You can follow @wearewily on Facebook, Instagram and Twitter.If you enjoyed the Branding BFF podcast, please rate us and give us a review on iTunes to help more people will discover us!This podcast is brought to you by Speer Creative Edge, a strategic branding business. https://speercreativeedge.com

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