EP 11: Creating Your Business Name and Tagline, Ellen Gross - a podcast by Lisa Speer

In this episode our topic is “Creating Your Business Name and Tagline” and we’re talking with Ellen Gross.
 A few highlights we talk about are:
Multiple approaches for business naming, with national and local examplesAlliteration as a tool for memorability and recall
Purpose and role of a business tagline, with examplesImportance of having multiple business name options
Key items to check before finalizing your business name 
You connect with Ellen Gross at Speer Creative Edge. https://speercreativeedge.com/contact 
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This podcast is brought to you by Speer Creative Edge, a strategic branding business.https://speercreativeedge.com

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