Temporal Discounting: Why we want $10 today, not $15 tomorrow - a podcast by Dan & Mel

from 2017-12-13T07:20:34

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Despite our best intentions, selecting options that provide sensible, long term benefits over impulsive, short term ones, seems pretty much impossible. In this episode, Mel and Dan explore how our desire for instant gratification can be used to market products for today, as well as products for tomorrow.