B2B IMPACT #10 - Does TikTok have a place in B2B marketing? - a podcast by B2B NAV

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution. 

 With 1 billion active monthly users worldwide and a top spot on the Google and Apple app stores since 2021, TikTok is disrupting the world of social media. But where does TikTok belong in B2B marketing? This week, Matt and Oli discuss all things TikTok and whether you should be targeting your B2B audience on the world’s most popular channel.

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