B2B IMPACT #05 - The product delusion, the golden age of B2B marketing and account based madness - a podcast by B2B NAV

Our aim is to arm you with content, opinions and insights that deliver lasting and meaningful impact across the B2B community, helping the global businesses and brands we partner with, navigate their way through the information and communication revolution.

This week on the B2B IMPACT Matt and Oli look over the articles that caught their eye this week. From the lack of emotive advertising within B2B and account based madness, to the golden age of B2B marketing.

Flippening brand marketing:

https://www.marketingweek.com/b2b-flippening-brand-marketing/

Account based madness new craze:

https://www.marketingweek.com/account-based-madness-new-craze-b2b/

The product delusion:

https://www.marketingweek.com/peter-weinberg-jon-lombardo-product-delusion-holding-b2b-back/

Further episodes of B2B IMPACT

Further podcasts by B2B NAV

Website of B2B NAV