DAT310: Building Real-Time Campaign Analytics Using AWS Services - a podcast by AWS

Quantcast provides its advertising clients the ability to run targeted ad campaigns reaching millions of online users. The real-time bidding for campaigns runs on thousands of machines across the world. When Quantcast wanted to collect and analyze campaign metrics in real-time, they turned to AWS to rapidly build a scalable, resilient, and extensible framework. Quantcast used Amazon Kinesis streams to stage data, Amazon EC2 instances to shuffle and aggregate the data, and Amazon DynamoDB and Amazon ElastiCache for building scalable time-series databases. With Elastic Load Balancing and Auto Scaling groups, they are able to set up distributed microservices with minimal operation overhead. This session discusses their use case, how they architected the application with AWS technologies integrated with their existing home-grown stack, and the lessons they learned.

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