Focus on Less to Influence More - a podcast by Authority Marketing for Business Owners, Speakers, Authors, Coaches and Consultants

Diamonds, a newborn baby, Spud Webb, dynamite…and even Tattoo from Fantasy Island. Big things can come in small packages. One of these things is the second “Pillar of Authority Marketing” known as micro-specialization. Basically, micro-specialization is about offering  a very specific service to a very  specific sub-niche in your market, instead of trying to be the answer to everyone’s problem. People […]

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