Marketing Professor Jonah Berger and Invisible Influences - a podcast by Pamela Atherton

Whether we realize it or not, the actions and behaviors of people around us affect us and OUR behaviors more than we know! Wharton School Marketing professor Jonah Berger has some profound insight into our patterns of behavior and wrote Invisible influence: The Hidden Forces That Shape Behavior to explain this phenomenon.

Jonah discusses important concepts of group thinking, designated dissenters, and individualism. And what do cockroaches have to do with successful marketing/negotiating strategies? To find out more, please be sure to visit www.jonahberger.com. Don't forget to check out www.acloserlookradio.com for more fascinating and informative interviews!

 

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